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Creating Event Registrants via Marketo Form & Webhook

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Overview

If you'd like to collect event registrations through from an Adobe Marketo Exchange Form, you can pass those registrations to your Goldcast event directly using a Webhook. This article is meant to be a step by step guide on how to set this type of integration up.

Collect the Event ID and Form ID of your Goldcast Event

Within the Registration section of your Goldcast Event, click the Change button (next to the Blue Goldcast Logo) and choose Marketo.Copy the Goldcast Form ID and Goldcast Event ID, which are both required fields for a successful registration post.

Create a Webhook for Goldcast Events In Adobe Marketo Engage

Within the Admin section of Adobe Marketo Engage, create a new webhook with the following setup. For more details on how to setup Webhooks in Marketo, click here.

  1. Request Type: POST
  2. URL:
    https://backend.goldcast.io/core/user/registration/

     

  3. Template:

    first_name={{lead.First Name:default=editme}}&last_name={{lead.Last Name:default=editme}}&company={{company.Company Name}}&title={{lead.JobTitle}}&linkedin_url={{company.Linkedin URL}}&email={{lead.Email Address:default=editme}}&event_id={{my.Event-Id}}&form_id={{my.Form-Id}}

    *company, title, linkedin_url are optional

     

  4. Request Token Encoding: Form/Url
  5. Response Type: JSON
If you intend to use this Webhook for more than one event, it's best practice to pass the Event ID and Form ID as tokens, rather than hard coding them into the template itself. 

Configure your Program to send Registrants to your Goldcast Event

Configure Your Program Tokens

If you used the example template above to create your Webhook, you need to make sure that the program you'll be sending from has the 'Event-Id' and the 'Form-id' tokens configured. Each Goldcast Event has a different 'Event-Id' and 'Form-Id', so make sure you're matching your program to the right codes.

If you hardcoded the Event-Id and Form-Id into the Webhook itself, you may skip this step.

For more details on how to configure Marketo Program Tokens, click here.

Configure Your Flow Steps

Add your new Webhook to the 'Flow' of a SmartCampaign in your Program.

For more information about how to configure Webhooks in SmartCampaigns, click here.

Webhooks can only be included in 'Trigger' type campaigns.

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