With Content Lab, you can create engaging multimodal social media posts that combine various media types, such as text and video, within a single post. By default, Content Lab automatically generates three social posts for each video you upload. You can find these posts under the Social tab in Content Lab. In this article, we will guide you through the process of creating and downloading social posts in Content Lab.

How to create multimodal social posts

1. Open Content Lab and select the video you want to work with. 
2. Click Social on the left side menu. 
3. Content Lab automatically generates social posts for every video you upload. These serve as a starting point and are listed on the left panel. You can edit and use them as you like. 
4. To create a new social post, click the Generate Social Post button at the bottom of the page. 
   
   
    
5. Fine-tune the results by providing the following inputs:
   • The tone of Voice: Select your preferred tone from available options, such as professional, helpful, conversational, informative, friendly, and playful, to create content that matches your brand’s voice. 
   • Length: Choose the desired text length:
     • Short: 100 to 150 words
     • Medium: 200 to 300 words
     • Long: 350 to 450 words
   • Prompt: You can use the default prompt or tailor it to match your requirements. Make the prompts detailed and specific to get the best results. 
6. Hit Generate.            
   
   
    
7. The generated post includes a text and video component.  
8. Use the inline text editor to edit the text portions. Add, remove, or replace text as required. You can also use shortcut keys to Bold (Ctrl + B), Italicize (Ctrl + I), and Underline (Ctrl + U) to format the text. 
9. Content Lab automatically includes a relevant video clip in your social post. Use the icons on the right to edit, download, replace, regenerate, or delete this clip.  

How to download multimodal social media posts

You can download your multimodal social posts as a zip file. The file includes a .docx file with the text component and a separate .mp4 file for the video clip. 

Follow these steps to download multimodal social posts from Content Lab:

1. Once you're done creating the post, click the Share button at the top right. This opens the export options window.  
    
2. Use the Link tab to share the link to the social post with your teammates.
    
3. Navigate to the Download tab and click Start Download.    
    
4. You'll see a Processing Started message. This indicates that Content Lab is preparing your multimodal social post for download. While the download is being prepared, you can continue with the rest of your tasks. 
5.  Once the processing is finished, the post will be auto-downloaded. 

FAQs & Troubleshooting

1. How can I determine the word count of the social post?

Check out the word counter at the bottom right. 

2. How many social posts can I generate?

There are no restrictions. You can create as many as you need. 

3. Can I create social posts in languages other than English?

Yes. In the text prompt, mention your desired language. Content Lab currently supports outputs in the following languages: English, Spanish, French, German, Chinese (Simplified and Traditional), Japanese, Korean, Russian, Portuguese (Brazilian and European), Italian, Dutch, Swedish, Polish, Turkish, Arabic, and Hindi. As our LLM gains more capabilities, we’ll update this list to include more languages. 

4. How do I delete a previously generated social post?

On the left panel, click the required social post, tap the three-dot icon next to it, and click Delete.