Table of Contents
Once your Video Hub pages are published, you can track viewer engagement and sync activitiy data to your connected systems. This guide covers the available analytics and how integrations work across platforms like HubSpot, Salesforce, and Marketo.
Video Engagement Analytics
Goldcast tracks detailed engagement metrics through a number of tables and graphs. The metrics available include:
Distribution of Video Views
This bar graph displays the number of unique views for each video on the hub. Each bar represents an individual video, with the height indicating the number of unique viewers who have watched it.
Distribution of Video Watch Time
This bar graph displays the watch time in minutes for each video on the hub. Each bar represents an individual video, with the height indicating the total watch time for each video.
Total Video Views: This column gives overall number of views for all videos.
Total Watch Time: This column tracks the total watch time in minutes for all videos.
Average Watch Time: This column specifies the average duration viewers watch your videos.
Video Views Distribution (Week-over-week): This shows the graph of how the video views change weekly.
Video Watchtime Distribution (Week-over-week): This shows the graph of how the video watch time changes weekly.
Embed Insights on Video Views: Data on views from videos embedded on external sites/pages.
Embed Insights on Video Watchtime: Data on watch time from videos embedded on external sites/pages.
Video Watch Metrics table
This table provides insights into how viewers interact with videos gated by form submissions. The Engagement Table Fields are as follows:
Viewer Information
- Email: Identifies the user.
- First Name / Last Name: Provided via the form gate.
- Hub Page Name: Name of the Video Hub page where the video appears.
- Block Name: The block within the page containing the video.
- Video Title: The name of the video asset.
Engagement Metrics
- Activity Date: Date of video interaction.
-
Time Spent (minutes): Total minutes watched across all sessions.
- A new session is counted after 1 hour of inactivity.
- Video Frequency Factor: Number of separate viewing sessions.
- Video Length (minutes): Total duration of the video.
- % Watched: Completion percentage = (Time Spent ÷ Video Length) × 100.
Heads Up! Data updates daily at 12:30 AM ET
Reading the Data
Each row in the engagement table reflects one viewer's interaction with a specific video. For example:
Jane Doe (jane@example.com) watched “Product Demo” on the "Launch Hub" page, spending 8 minutes across 2 sessions and completing 80% of the video.
Video Registration Details
This table provides comprehensive data on all user registrations collected through forms embedded in video hub pages. It enables you to track and analyze how users engage with your registration forms across various video content blocks.
Exporting the Data
- Go to the Video Hub Analytics dashboard.
- Locate the chart ex. Video Watch Metrics table.
- Click Download to export as CSV or Excel.
Video Hub Integrations
Heads up! Integrations with Video Hubs will go live on May 26th.
Goldcast Video Hubs supports syncing engagement data with leading CRM and marketing automation platforms. Below you will find information on the types of activities tracked, how data flows to your integrated systems, and how to configure.
Activity Types Tracked
| Activity Type | Trigger | Sync Frequency |
|---|---|---|
| Registration | User registers via Form on Video Block | Real-time |
| Video Play | First play of the day | Daily (12:30 AM ET) |
| Video Engagement | Watch time + Frequency Factor + Completion Rate | Daily (12:30 AM ET) |
Activity Data Points
Each activity includes valuable data points:
Supported Integrations
Goldcast supports syncing data to:
- HubSpot
- Salesforce
- Marketo
- Eloqua
- Custom Webhooks
How Data Appears in Your Systems
Hubspot
Activites appear as timeline events for each contact:
Marketo
- Activities are tracked at the lead level
- Connects to Marketo programs at the video block level
- Automatically marks Program Member as “Registered” when they access gated content
Salesforce
- Activities connect to Salesforce campaigns at the video block level
- Automatically updates contact status to “Registered” when they register for video content
Data Mapping Reference
When reviewing data in your systems:
VIDEOHUB:
- HubID = ORG_LEVEL_ENTITY_ID
- HubName = ORG_LEVEL_ENTITY_NAME
- BlockId = SUB_ORG_LEVEL_ENTITY_ID
- BlockName = SUB_ORG_LEVEL_ENTITY_NAME
- VideoId = Container_ID
Enabling Integrations in Video Hub Page
- Log in to Goldcast Studio.
- Open your Video Hub page.
- Click Edit next to “Page Design.”
- Navigate to the Blocks section.
- Go to the Settings tab.
- Scroll to Integration Settings and expand your desired platform.
Toggle the following, as needed:
- Enabled
- Registration
- Daily Video View
-
Daily Video Engagement
- For Marketo/ Salesforce, enter your Program/Campaign ID
- Click Save.
Using the Data
You can use the synced engagement data to:
- Trigger automated workflows
- Launch smart campaigns
- Build targeted engagement reports
- Filter and segment audiences
All synced activity data can be used in your CRM or marketing automation platform as filters or triggers for segmentation and campaign logic.
IMPORTANT
For Video Hub data to sync with Marketo:
- A new Custom Activity template “Goldcast Engagement Activity” will be created in your Marketo instance
- Your Marketo must have an available Custom Activity Slot
- Without an available slot, Video Hub data won't sync to Marketo
- This new activity will eventually replace older Goldcast event sync activities (no timeline for sunset yet)
Heads up! If syncing fails in Marketo due to a full Custom Activity slot, clear a slot and re-authenticate your integration to resume syncing.
