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When you run a webinar powered by Smart Event Technology, you can create a customized, standalone on-demand page to showcase the webinar recording, snackable video clips, transcript, resources, key takeaways, and more. The best part is that anyone can view the standalone on-demand page (with or without registering), enabling you to quickly share evergreen content that enhances brand value. 

What is the standalone on-demand page?

Goldcast webinars, powered by Smart Event Technology, have a standalone on-demand page to share post-event assets. This page automatically includes webinar details such as title, description, speakers, and links to any resources shared during the event (via the Docs tab in the engagement panel). 

Additionally, you can publish other assets, such as the full-length webinar recording, AI-generated short video clips, key takeaways, and the transcript. For more information, refer to the guide on publishing assets to the on-demand page.

On-Demand Page Design

Follow these steps to customize the on-demand page:

1. Login to Goldcast Studio and open your preferred smart webinar. 
2. Check if the On-demand toggle (Edit Event → Details → On Demand) is on. 
3. Once on the event dashboard, click the paintbrush icon on the top right and select on-demand page.
    
4. This opens the on-demand page builder. You can customize the page content and structure using the tabs on the left. 
5. Once done, click Save. 
6. Use the View Page and Copy Link buttons at the top to preview your finished design and share the page. 

How to use the on-demand page builder

The on-demand page builder has several handy features and tools that help you customize the layout and assets. Here’s a quick overview of the different tabs of the on-demand page builder:

Layout

You can choose from two layouts: Clips and Tube. 

Clips Layout	Tube Layout
In this layout, forward and backward arrows help you move between videos.	In this layout, the videos are stacked in a playlist format.

Gate

You can configure the on-demand page to be Gated or Ungated. 

When the on-demand page is gated, users must share their data by filling out a form before accessing the content. If the page is ungated, users can view the content without submitting their data.

• Turn on/off the Gate toggle as required. 
• Turn on the Show Description toggle if you want Goldcast to display the webinar description on the on-demand page. 
• If you have opted for a gated page, you can set the text and background color of the registration form from here. You can also edit the registration form directly from this tab. 

Navigation

• Turn on the Show Navigation toggle to include a clickable logo and/or CTA at the top of the on-demand page. 
• Turn on/off the Show Logo toggle, upload your logo, and include a link. 
• Turn on/off the Show CTA toggle, enter the button text and include a link. 

Player

• Increase/decrease the Border Radius and Padding to adjust the player's style elements on the on-demand page. 
• Drag and drop the two horizontal lines icon to rearrange the order of the clips on the page. 
   

Details

Use this tab to turn on/off the toggles to display/hide the following:

• Webinar Date
• Resources
• Share button
• Speakers

You can also use this tab to modify the webinar's Title and Description and customize the layout and colors of the Speaker section on the on-demand page. 

Brand

By default, the background of the on-demand page is set to match the webinar stage. However, you can modify it as required. You can choose a solid color, gradient, or a custom image. 

Vanity URL for the on-demand page

Both the registration and on-demand pages have a shared URL. Depending on the event status, this link will direct users to:

• The registration page (Before the event)
• The standalone on-demand page (After the event)

If you’ve turned off the on-demand mode, this link will direct users to the registration page before and after the event. If you set a vanity URL for the registration page, it will also be applied to the standalone on-demand page. Once the event goes into the on-demand mode, attendees will be automatically redirected to the on-demand page when they click the vanity URL. 

Embed code for the on-demand page

Goldcast allows you to embed the on-demand video player into your website or other external pages. This enables site visitors to watch the videos directly on your website instead of navigating to the Goldcast's on-demand page. 

Here's how you can do it:

1. Log into Goldcast Studio and open your preferred webinar. 
2. Click the paintbrush icon on the top-right and select On-demand Embed.
    
3. Make the required changes to the embed player using the Gate, Player, Details, and Brand tabs on the left. 
4. Preview how the player will look on mobile and desktops using the preview icons on the top. 
5. Click Save. 
6. Click the Code tab on the left and click Copy Code.
    
7. Next, head to your website (or any other page into which you want to embed the player) and paste the copied code within the <body> tag of the HTML page. 
8. You can configure the size of the embedded player by modifying the height and width in the <div> element in the snippet. 

FAQs

1. Is the standalone on-demand page SEO-friendly?

Yes. These pages will be indexed by Google and other search engines, making them SEO-friendly. However, the SERP ranking depends on content relevance, page traffic, keywords, etc. You can use Google Search Console to monitor the search performance of this page and identify and resolve any technical issues that might impact its ranking.