Including a Call-To-Action (CTA) button within your event space is an excellent way to encourage attendees to engage further with your brand. In Goldcast, you can customize the CTA button to prompt attendees to: 

• Request a demo
• Claim swag
• Book a follow-up call with your team
• Join your community
• And, many more

In this guide, we explore how to customize the various CTA buttons in Goldcast to align with your specific requirements. 

#1: Event CTA

The Event CTA button will appear at the top of the stage after the event tabs.

Follow these steps to customize it:

1. Log into Goldcast Studio and open your preferred event. 
2. Click Look & Feel on the left sidebar. 
   
   

   Note: If you're setting up a Smart Webinar, click the Paintbrush icon on the top-right, and choose Event Stage to navigate to the Look & Feel section. 

    
3. Click the arrow next to the Stage section, and expand the Call To Action button section. 
   
    
4. Toggle ON to enable the CTA button in the event space. 
5. Enter your preferred Button Text. (Text that will be displayed on the button). 
6. Customize the Confirmation Title and Confirmation Message according to your requirements. These will be displayed when an attendee clicks the CTA button. 
7. Click Save. 

#2: Booth CTA

You can also include a custom CTA for booths at your event. 

1. Open your event, and click Program → Booths on the left sidebar. 
    
    
2. Click on your preferred booth and turn on the Booth CTA toggle. 
3. Enter the Button Text, Confirmation Title, and Confirmation Message. 
4. Click Save. 

#3: On-Demand Page CTA for Smart Webinars

Besides the on-stage CTA button, webinars powered by Smart Event Tech include a CTA button on the standalone on-demand page. You can customize this CTA button to redirect on-demand viewers to any external URL. 

To customize this button:

1. Log into Goldcast Studio and open your preferred Webinar. 
2. Click the Paintbrush icon on the top-right, and click On-Demand Page. 
   
    
3. Click the Navigation (Nav) menu on the left sidebar. 
4. Check if the Show CTA button is toggled on. 
5. Enter the Button Text and the URL to which you want to redirect attendees. You can use this CTA button to redirect on-demand viewers to your website, product demo page, or any other external page. 
6. Click Save on the top right. 

CTA Analytics

For Events

Follow these steps to track the number of CTA clicks and view the data of attendees who clicked it:

1. Log into Goldcast Studio and open your desired event. 
2. Once on the event dashboard, navigate to Analytics → Engagement using the left sidebar. 
3. The Event CTA Clicks column specifies the total number of times the CTA button was clicked in the event. 
   
    
4. Scroll down to the Event CTA Clicks table to view the details of attendees who clicked the CTA button. 
5. You can download this data and share it with your sales, marketing, or other teams as required. 

For Webinars

Follow these steps to track the number of CTA clicks and view the data of attendees who clicked it:

1. Log into Goldcast Studio and open your desired webinar. 
2. Once on the dashboard, click the Analytics menu at the top. 
   
    
3. Navigate to the Engagement dashboard to view the number of CTA Clicks. If you have ungated the on-demand page, you can see both Identified CTA Clicks (by registered attendees) and Anonymous CTA Clicks (by anonymous on-demand viewers).  
    
    
4. Scroll down to the Event CTA Clicks table to view the details of attendees who clicked the CTA button. 
5. You can download this data and share it with your sales, marketing, or other teams as required. 

For Booths

Follow these steps to track the Booth CTA Analytics:

1. Open your event, and navigate to Analytics → Booths. 
2. Select your preferred booth using the dropdown. 
3. The Booth CTA Clicks column specifies the total number of times the CTA button was clicked. 
4. Scroll down to the Attendee Summary table to view the details of attendees who clicked the CTA button. 
5. You can download this data and share it with your sales, marketing, or other teams as required. 

Best Practices

Here are a few best practices that will help your CTAs get the clicks:

• Consider the context: Tailor the CTA button text depending on the action you want the user to take. 
• Use Action-Oriented Language: Use persuasive verbs to get attendees to click. 
  E.g., “Join,” “Get Started,” “Build,” “Start,” “Apply,” “Sign Up,” “Contact”
• Keep it short: Long-worded CTAs might confuse readers. While there's no rule of thumb for the best length, aim for a maximum of 3 to 5 words. 
• Create a sense of urgency: Use phrases like “Register Now” and “Don't miss out” to encourage immediate action. 
• Use simple language: Use language that appeals to your target audience. The simpler, the better. 
• Highlight the benefits: Mention the benefit the user gets. For example, saying, “Get Your Free Quote,” works better than instead of simply stating, “Sign up now." 
• Match your brand voice: Ensure the CTA text aligns with your brand's tone and style. 

CTA Examples to Inspire You

FAQs

Q1: How do I change the color of the CTA button?

The CTA button and font color are Global Settings that apply to all buttons in the event space. To change button colors:

• Navigate to Look & Feel → Global Settings. 
• Expand the Button & Card Color section to set the Button Background Color and Font Color. 

Q2: Can I include an external link in the CTA?

While you cannot directly hyperlink the Event CTA button, you can include a URL link in the confirmation message, as shown below: 

Q3: What are the character limits for CTA buttons?

For Event CTA

• Button Text - 27 characters
• Confirmation Title - 120 characters
• Confirmation Message - 350 characters

For Booth CTA

• Button Text - 20 characters
• Confirmation Title - 50 characters
• Confirmation Message - No limit