Heads up! This feature is currently in Beta. To learn more, contact your CSM or our Sales Team.
Introduction
The Event Nickname field allows you to assign a separate, internal-only identifier to your events. Today, the event name shown in Studio is derived from the Event Title, which is also visible to attendees across surfaces like registration pages and event communications.
Event Nickname gives you the flexibility to maintain a different internal naming convention without affecting the attendee-facing experience. This is especially useful when multiple events share the same public name (for example, recurring annual events, regional variations, or business unit-specific events).
It helps your team organize and search events more effectively—without impacting what attendees see.
Why Use Event Nicknames?
Event Nicknames give you the flexibility to manage events internally without changing the attendee-facing Event Title.
Use Event Nicknames to:
- Differentiate similar events that share the same public title (for example, “ASKO 2024 EMEA” vs “ASKO 2025 NA”).
- Follow internal naming conventions across regions, teams, or business units.
- Avoid changing attendee-facing titles just to meet internal operational needs.
- Quickly search and identify events within the platform.
- Maintain consistency with external systems that rely on structured naming.
Event Nicknames ensure your internal workflows stay organized while keeping the external event experience clean and consistent.
Where Is the Event Nickname Visible?
The Event Nickname is visible only to your team within the platform:
- Events List View
- Event Dashboard
Note: The Event Nickname is not visible to event attendees or on any public-facing pages.
How to Add or Edit an Event Nickname
You can add or update the Event Nickname at any time:
- Open your event.
- Click Edit Event.
- Enable the toggle that says Add a Nickname for the Event.
- Enter your Event Nickname.
- Save changes.
You will now be able to see this Event Nickname in the Event Dashboard and Event List View. This applies to both Webinars and Conference Events.
Note: Event Nickname is supported for both Webinars and Conferences, across all event formats—Virtual, Hybrid, and In-person. It can be added to individual events, including recurring ones, but not to Blueprints or Series. Events within a Series can have a nickname, but the Series itself cannot.
Searching with Event Nickname
You can search for events using the Nickname:
- Use the search bar in the Events list.
- Supports partial matches.
This makes it easier to quickly find the right event, especially when multiple events share the same display name.
Best Practices
- Use a consistent naming format (for example,
REGION_EVENT_YEAR). - Include key identifiers such as:
- Year (for example, 2025)
- Region (for example, EMEA, NA)
- Business unit or campaign
- Keep it clear and structured for easy searchability.
FAQs
Q1: Is Event Nickname required?
No, it’s optional—but recommended for teams managing multiple or recurring events.
Q2: Can attendees see the Event Nickname?
No. It is strictly internal and not shown on event pages or communications.
Q3: Is Event Nickname the same as tags?
No. Tags are used for grouping, while Event Nickname is meant for uniquely identifying an event.
