Introduction
The Agentic Content Curator (ACC) is the new AI-powered homepage experience in Content Lab. ACC replaces the previous static asset list view with an AI-driven, discovery-first experience that analyzes your video library to identify high-impact themes and surfaces curated clips tailored to those themes.
ACC is designed to help marketers quickly discover high-quality clips from their video library that align with their goals, such as thought leadership, demand generation, or product storytelling.
What ACC Does
ACC continuously analyzes your video content and organizes it into a ready-to-use content feed. The goal is to surface the most relevant, high-value clips—without manual searching or tagging.
To do this, ACC builds context across three key areas:
Company Context
ACC understands your company’s industry, core topics, product focus, and primary marketing motions. This ensures content is evaluated in the context of what matters most to your business.
Logged-In User Persona
ACC takes into account the role and objective of the user landing on the homepage—such as Event Marketer, Content Marketer, Demand Generation, or Product Marketer—to tailor what content is surfaced and prioritized.
Your Video Library
ACC analyzes your entire video library to understand what each video covers, who is speaking, and where the most valuable moments exist. It identifies recurring topics, repeated narratives, and emerging themes across uploads, events, webinars, and recordings.
Theme Generation & Personalized Feed
Using this combined context, ACC generates AI-curated themes for each user persona. Each theme acts as a dynamic content collection filled with the most relevant video clips.
When a user logs in, ACC delivers a personalized experience with theme and clip recommendations based on their role and objectives.
Topics that appear frequently and align with your company’s marketing goals are prioritized during theme generation—making it easier to focus on content that drives real outcomes. These themes provide a clear starting point for creating social clips, thought-leadership assets, event recaps, and more.
Landing on the New Homepage
When you open Content Lab:
- You will see a one-time loading screen (about 1–2 minutes) the first time ACC processes your video library and persona.
- ACC generates up to 3 personalized themes, each displaying a carousel of the top six clips that match the theme.
- You can scroll within each carousel or select a theme to view the full clip set.
- Existing sections, such as Recently Added and Video Library, remain available, but the previous full asset list is removed.
Understanding Themes
A theme is an AI-generated collection of clips grouped around a specific marketing intent and topic set. Themes are based on:
- Persona-aligned content needs
- Topics extracted from your recent videos
- Repurposing opportunities identified by AI agents
Themes typically remain relevant for up to 12 weeks before being recalculated.
If your workspace has few videos or the agent failed to identify themes, we may display an empty state prompting you to upload more content.
Editing or Regenerating a Theme
Each theme includes two actions:
1. Edit Theme (pencil icon)
Use this option when you want to refine the AI-generated theme prompt.
For example, modify:
“Thought-leadership insights on content marketing trends” →
“Thought-leadership insights focused on webinar content performance.”
After editing:
- ACC runs a refined search.
- A preview screen allows you to view updated clips before saving the theme to Homepage.
2. Refresh Theme (refresh icon)
Use this option when:
- You have uploaded new videos.
- You want a fresh set of clips.
- You want ACC to generate more clips for the same theme.
This regenerates the clip set without changing the theme.
Previewing Clips
Selecting a clip opens a preview window where you can:
- Watch the clip.
- View the transcript.
- Read the AI-generated summary.
- Go to the full editor if you want to adjust the clip boundaries.
Working With Clips
From any clip preview, you can:
- Edit the clip in the Video Editor.
- Open the source video.
- Generate assets based on the clip.
Clip titles, durations, and source-video names are displayed directly in the carousel.
AI Search vs. ACC: How They Work Together
ACC
- Automatically curates themes and clips for you.
- Requires no prompting.
- Ideal for discovery and repurposing.
AI Search
- Lets you manually generate clips using natural-language prompts.
- Searches across your entire video library.
- Supports workflows like “create clips,” “generate social posts,” and more.
- Now shows recent searches in a dedicated tab with timestamps.
Why the Change?
ACC is designed to:
- Reduce manual browsing and filtering of clips.
- Surface the best moments from your library automatically.
- Help content, demand gen, and product marketers create more assets in less time.
- Improve adoption of AI workflows by making results proactive instead of prompt-driven.
