Setting Up Team-Level Instances for Marketo

Learn how to effectively integrate multiple instances of Marketo at a team level for seamless marketing automation and collaboration.

Introduction

As enterprise organizations grow, it's common for different teams or business units to use separate Marketo accounts to manage their marketing automation workflows. However, until now, Goldcast allowed only a single Marketo integration per account—creating friction for companies that needed more flexibility across departments or brands.

With the Team-Level Integration for Marketo, Goldcast now supports connecting multiple Marketo instances within a single Goldcast account. This powerful feature enables each team in your organization to connect its own Marketo account, manage field mappings independently, and ensure that event data is synced to the correct Marketo workspace—all without interfering with other teams' configurations.

This functionality is especially valuable for customers using Team Workspaces, allowing each team to:

  • Operate with autonomy using their designated Marketo instance
  • Sync event data cleanly and accurately to the right Marketo programs
  • Maintain a unified experience across Goldcast while preserving team-specific integration needs

By enabling granular control and scalability, Team-Level Integration for Marketo helps enterprise customers maximize their operational efficiency and data accuracy across marketing workflows.

Step-by-Step Guide to Team-Level Integration

The following are the steps to add team-level integration:

  1. Log in to a Goldcast Studio platform.
  2. Navigate to Integrations module.
  1. Click Visit Marketplace to add a new Marketo instance.

Note: Click here to learn how to connect your Goldcast organization to Marketo.

 
  1. Provide a suitable title.
  2. Click Install. Upon clicking this button, a new instance gets successfully installed.
  1. Choose Marketo account from the dropdown and click Finish. Upon clicking this button, authentication is successful, and a new instance is successfully added and enabled.  

Note: If you have a new account to connect or haven't added it already, please use + Add a new account option in the list.

 

Let's now assign this instance to a Team Workspace.

Assign Marketo Instance to Team Workspace

  1. Navigate to Settings module.
  2. Go to Team Workspaces section.
  3. Open the desired workspace.
  1. Scroll down and choose an instance from the Marketo integration's dropdown.
  2. Click Save. Upon clicking this button, a Marketo instance gets successfully assigned to your Team Workspace.

Enable Marketo Instance

If you want to enable the already disabled Marketo instance, then perform the following steps:

  1. Open your Marketo instance.
  1. Click Enable button present at the bottom. Upon clicking this button, a Marketo instance gets successfully enabled.

 

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