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Booth Analytics Dashboard

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Contents

Overview

The Booth Analytics Dashboard allows you to track information about your events' Booths and how event attendees engage with your Booths.

This article explains how you can navigate to the Booths dashboard and what data is captured in the dashboard. 

Navigate to Booth Analytics Dashboard

  1. Login to Goldcast Studio with your credentials. 
  2. Click the hamburger icon hamburger-menu-line-icon-free-vector.jpgon the top left, and select the Events tab to get a list of all your events.
  3. From the Events list, click the event for which you want to view the Booth analytics data. You will land on the Event Dashboard page. 
  4. Click the Analytics tab on the left menu to continue. 
  5. Click on the Booths tab.
  6. To view individual booth data, in the Select Booth dropdown list, select a particular booth to view its analytics.

booth-analytics.png

Getting to Know the Dashboard

Booth Attendee by Domain 

The Booth Attendee by Domain graph depicts the number of booth attendees that belong to a particular domain. This allows for domain or company wise comparison of the number of event attendees visiting a particular Booth.

Booth Engagement Metrics

The following metrics are available on the Booth Analytics dashboard:

  1. Booth CTA Clicks: This metric depicts the number of times the Call-to-Action Button in a particular booth was clicked.
  2. Booth Attendees: This metric depicts the number of unique visitors of a booth.
  3. Resource Clicks: This metric depicts the number of times an uploaded resource was clicked by booth visitors.
  4. Chat Messages: This metric depicts the total count of Chat messages that were sent in a particular Booth. This number is represented as a sum of all the messages sent by event attendees that visited your Booth.

booth-attendee-summary.png

Attendee Summary

The Booth Attendee Activity section of the dashboard provides a detailed overview of the activities that take place in your booth. This indicates how the event users interact within a booth. The information that is included in this tabular view is Activity Type and its description, the booth visitor's Name and Email, along with the time the activity took place (in UTC). The activities that are recorded are:

  1. Booth CTA Click
  2. Chat Message
  3. Resource Click

Note: Booth data can take up to 40 minutes to show up post your activity in the event. So if you don't see you data immediately then please check back in some time.

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