Plan Availability	Starter	Pro	Premium	Enterprise

For customers with contracts starting March 2024 or later, feature availability is based on your pricing tier. If interested, contact your CSM or our Sales Team to discuss pricing options. 

The Booth Analytics Dashboard allows you to track information about your events' booths and how event attendees engage within them. This article explains how you can navigate to the Booths dashboard and explains the metrics captured in it. 

How to view booth analytics

1. Login to Goldcast Studio and use the Events tab to open the event for which you want to view the Booth analytics data. You will land on the Event Dashboard page. 
2. Click the Analytics → Booths using the left menu.
3. Use the Select Booth dropdown to narrow down to the analytics for a specific booth. 

KPIs and metrics

Booth Attendee by Domain 

The Booth Attendee by Domain graph depicts the number of booth attendees that belong to a particular domain. This allows for domain or company-wise comparison of the number of event attendees visiting a particular Booth.

Booth Engagement Metrics

The following metrics are available on the Booth Analytics dashboard:

• Booth CTA Clicks: This metric depicts the total number of times attendees clicked the Call-to-Action Button in a particular booth.
• Booth Attendees: This metric specifies the count of the number of unique visitors to a booth.
• Resource Clicks: This metric depicts the number of times an uploaded resource was clicked by booth visitors.
• Chat Messages: This metric depicts the total number of chat messages attendees send in a specific booth. 

Attendee Summary

The Booth Attendee Activity section of the dashboard provides a detailed overview of the activities that attendees participate in your booth. This indicates how the event users interact within a booth. The information that is included in this tabular view is the Activity Type and its description, the booth visitor's Name and Email, along with the time the activity took place (in UTC). The activities that are recorded are:

• Booth CTA Click
• Chat Message
• Resource Click