Overview

The Emails Analytics Dashboard allows you to track information about your email traffic and how Registrants engage with elements within emails, such as links and calendar invitations. This article explains how to navigate to the Emails Analytics Dashboard and elaborates on the data captured there. 

Navigate to Emails Analytics Dashboard

1. Login to Goldcast Studio with your credentials and open your preferred event. 
2. Once on the event dashboard, click the Analytics tab on the left menu to continue. The Analytics tab displays the list of tabs available under it.
3. Click the Emails sub-tab.

Getting to Know the Dashboard

Email Sending Data

The Email Sending Data section of the dashboard tracks metrics for the emails you've sent out for your event. This includes the percentage of emails that were Delivered, Bounced (could not be sent), and Opened by the receiver, as well as the Total number of emails sent.

Link Clicking Data

The Link Clicking Data section of the dashboard provides information about how many times your Event and Add to Calendar links have been clicked by Registrants and the Total number of links clicked. Please review the Link Clicked section for additional information about how this data is broken down.

Event Email Activity

The Event Email Activity section of the Email Analytics dashboard provides a detailed overview of how event registrants interact with your emails. Three activities are tracked in the table:

• Action Type
• Email Type
• Link Clicked

Action Type

The Action Type column displays information about how an event Registrant has interacted with the emails you have sent. The following Action Types are available on the Email Analytics dashboard: 

• Delivery: The email has been delivered successfully to a recipient.
• Open: The email recipient has opened your email.
• Click: The email recipient has clicked on a link in your email.
• Bounce: The email recipient has not received your email. Verify that you've entered the correct email address.
• Subscription Change: Indicates that emails from your email schedule will no longer be sent to an email address. This typically occurs after an email bounces.

Email Type

The Email Type column displays information about the type of email that has been sent to an event registrant. The following Email Types are available on the Email Analytics dashboard: 

• Registration – The first email registrants receive, confirming their registration for the event. 
• CalInvite – The second email event registrants will receive, containing a calendar invite.
• Email Schedule – Emails from your email schedule that have been sent to a registrant.
• Test – Indicates when a test email has been sent from your event's Email page.
• Custom Email Blast – Emails you have sent that are not part of your email schedule.
   

Link Clicked

The Link Clicked column only displays information when an event Registrant clicks on a link in one of your event emails. 

The Add to Calendar label indicates when an event registrant selects the calendar-invite link, which is automatically generated for your event. The Event Landing label indicates that an event registrant has selected the link to your event page. All other links included in your emails will not be assigned a label for this column. The URL will display instead.

Unsubscribe data

This table provides you with the following information about the user who unsubscribed:

• First and last name
• Registrant email address 
• Time of unsubscribing 
• Email from which they unsubscribed

Click the download icon on the right to download this information for your team to analyze further.